A few pics from The Atlanta Streetcar presentations (more to come)

Letter from Sharon Gavin, Atlanta Streetcar

Dear Stan,

Many thanks to you and your students for taking on the Atlanta Streetcar…and for their fabulous work! Such talent and creativity!  I was truly inspired by them, and by you.

Along those lines, I wanted to let you know that as much as I love my streetcar and Atlanta, I have decided to move back to Portland (where I served as an AmeriCorps VISTA) to pursue a new career path through Teach for America.

This was not an easy decision but, when it comes down to it service to my community is of utmost importance to me, and I feel called to this right now.

That being said, if any of your students would like to reach out to me for recommendations or whatever, I would be delighted to help them in any way I can.  (* I have her personal email address if you want it.)
 

Thank you, again.

Sincerely,

Sharon

Due by this Friday December 12th

Seniors,
Don't forget that I need a few things from you by end of day Friday December  12th!

1. A CD/DVD of the all the work you completed this semester in Advertising. This can include revisions. You can leave this in my faculty box in the art dept office (117) or slide it under my office door on the 3rd floor. I won't give you a final grade until I have this.
Do not send me an email/Dropbox with your files. I want them on a disc or usb drive.

2. Also a PDF (you can email it to me) of what you showed at The Atlanta Streetcar presentations on Monday.
*All the materials that you turned in at the Streetcar presentations are with Sharon Gavin. If you would like to have those boards/materials back for your portfolio let me know and I'll make sure you get them back. Otherwise she would like to keep them to share with her colleagues.


CD/DVDs That I've gotten as of Sunday December 14th:
1. Arnel Hasonovic
2. Andy Hu
3. Michael Pearce
4. Rebecca Price
5. Tyler Merritt
6. Andrew Chen
7. Mirely Cabral
8. Mariana Moreno
9. Kody Dahl
10. George Baker III
11. Andrea Book
12. AnnaKate Auten
13. Ashley Knable
14. Nick Morrison
15. MIchelle Parkos
16. Vyvy Vu
17. Danteng Li
18. Mike Adams
19.Courtnie Dani Fore
20. Matt Simmonds
21.
     

It's Time to Invest in Numerous Social Media Platforms

Courtesy: 
Cindy Kim
Partner & Director of Digital Strategy
@HotheadCK

 Another day, another new social media platform. When news of the new platform Ello swept through marketing circles recently, we could feel a strange conflict brewing in the world of marketing. Excitement and enthusiasm led the pack, but they were quickly pulled down by confusion and frustration. And for good reason: the overabundance of new platforms can feel overwhelming to even the savviest CMO. Every new opportunity represents promise, but, in our experience, it also signifies yet another marketing conundrum to master.

"Awesome," you might say. "I can finally drop my complex Facebook investment and use something new." But before you pull the plug, we challenge you to consider this: a minority of adults online use more than one social network. That's right -- according to the Pew Research Center's Social Media Update, a study that shows how Americans use social media, only 42 percent of adults use two or more social networks. With more and more social networks vying to be those users' one and only, it's more clear now than it's ever been that marketers can't afford to invest in only one social media platform.

Gone are the days when a company was just a few status updates from success. In fact, over the years we have realized that the most effective social media campaigns aren't campaigns at all -- they're broad-based initiatives that suffuse every level of a business. During the past ten years, social media engagement has gone from optional to necessity, and the evolution of users demands a similar evolution in marketers.

You may think that fact clears you of your obligation to be on more than one site. Shouldn't we just focus on the networks most favored by single-platform users? The answer is a resounding no. Even if a minority of users favor more than one network, they still make up over 40 percent of the population. And, in our experience, users tend to assign different networks different meanings in their lives. Facebook feels like a living room couch. Instagram feels like an extension of your iPhone. Twitter is where you text friends for restaurant recommendations and last-minute plans. Pinterest is your vision board. And LinkedIn? That's your Chamber of Commerce, job coach, and networking event all rolled up into one site. Each network has its own etiquette, its own grammar, and its own style.

If the thought of facing and succeeding in all of those networks and more is daunting, you're not alone, but you're also in danger of being outpaced. With a projected $14 billion a year being poured into social media advertising by 2018 and equally staggering projections for social media as a percentage of companies' total marketing budgets, other companies are investing heavily in social media infrastructure, reporting, and strategy. More now than ever, it's time to buckle down, pony up, and lean into everything the social ecosystem has to offer.

Numbers and new network aside, it can be tempting to view the need for social media investment as a freight train headed toward your business. We view it differently. Yes, social media is changing rapidly and growing exponentially. To us, that represents potential, promising new users, new ways of connecting, and new challenges. With over 20 years of marketing and creative prowess under our belt, Hothead is uniquely positioned to help our clients understand and even master social media marketing strategy as it applies to B2B.

Atlanta Streetcar AWARENESS Campaigns: Presentations Monday

What: Team Advertising Campaigns for The Atlanta Streetcar

When: Monday December 8th at 3pm

Where: Big Nerd Ranch
200 Arizona Ave NE, Atlanta, GA 30307 

Map it: click for larger version

What format to bring to Big Nerd Ranch:

As for presentation format, we have a huge 90" tv in our conference room, with a podium at the front. We can connect via HDMI or Mini Display port. We are a Mac shop, and can play Quicktime movies, pull up websites, download files from Dropbox or other locations. We can set up a laptop for the evening with all the files on it so students can just open their folder and present, or we can let them hook up and control the presentation off of their laptop. If they have anything other than HDMI or Mini Display ports, they'll need to bring a converter to HDMI.

How much time for each presentation:
10 minutes for each presentation with some time for discussion in between.

What you should show in your presentations:
Introduce your team
State your strategy clearly and concisely. 
This should include your target audience or reach.
You're overall goal in your campaign.

Presentation should include:

Printed Creative Brief (3 printed copies)
Logo and tagline  (printed/boarded too)
Contextual outdoor campaign  (printed/boarded too)
30 and :15 Television spots  (online/Vimeo or Youtube/file)
Print elements (i.e. tickets, postcards, print ads)  (printed/boarded too)
Social Media Awareness Campaign (printed/boarded too)
Website version that address the timetable aspect of the client (printed/boarded too)

(Total print campaign: minimum 5-6 boards along with the videos and the pdf version.)

PDF version on hand to show at the critique. Email it to yourself or bring it on zip/drive.

PLEASE READ THIS AGAIN:
Here is the original assignment that Brandy developed.
Make sure your campaign and strategy answers or at least acknowledges her questions regarding the 'streetcar awareness." 

The Atlanta Streetcar Assignment

Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is to erase neighborhood lines created by interstates and highways. Why does this matter and how is it achieved?

Target Audience

·       Downtown visitors (tourists, conference attendees)

·       Pedestrian traffic (cyclists, residents)

·       Commuters (students, professionals)

Deliverables:

·       Logo and tagline

·       Contextual outdoor campaign

·       :30 and :15 Television spots

·       Print elements (i.e. tickets, postcards, print ads)

·       Social Media Awareness Campaign

·       Timetable responsive website