When: Monday December 8th at 3pm
Where: Big Nerd Ranch
200 Arizona Ave NE, Atlanta, GA 30307
Map it: click for larger version
What format to bring to Big Nerd Ranch:
As
for presentation format, we have a huge 90" tv in our conference room,
with a podium at the front. We can connect via HDMI or Mini Display
port. We are a Mac shop, and can play Quicktime movies, pull up
websites, download files from Dropbox or other locations. We can set up a
laptop for the evening with all the files on it so students can just
open their folder and present, or we can let them hook up and control
the presentation off of their laptop. If they have anything other than
HDMI or Mini Display ports, they'll need to bring a converter to HDMI.
How much time for each presentation:
10 minutes for each presentation with some time for discussion in between.
What you should show in your presentations:
Introduce your team
State your strategy clearly and concisely.
This should include your target audience or reach.
You're overall goal in your campaign.
Presentation should include:
Printed Creative Brief (3 printed copies)
Logo and tagline (printed/boarded too)
Contextual outdoor campaign (printed/boarded too)
30 and :15 Television spots (online/Vimeo or Youtube/file)
Print elements (i.e. tickets, postcards, print ads) (printed/boarded too)
Social Media Awareness Campaign (printed/boarded too)
Website version that address the timetable aspect of the client (printed/boarded too)
(Total print campaign: minimum 5-6 boards along with the videos and the pdf version.)
PDF version on hand to show at the critique. Email it to yourself or bring it on zip/drive.
PLEASE READ THIS AGAIN:
Here is the original assignment that Brandy developed.
Make sure your campaign and strategy answers or at least acknowledges her questions regarding the 'streetcar awareness."
The Atlanta Streetcar Assignment
Atlanta Streetcar Awareness Campaign
With the inaugural ride of the Atlanta Streetcar
around the corner, raising awareness is of utmost importance in order to fill
seats and remind passersby to look out for the large moving vehicles. The cars
will provide easy, comfortable, and reliable transportation around a 2-mile
loop in Downtown Atlanta, offering access to major tourist destinations,
universities, businesses, and neighborhoods. The passengers will be made up of
residents, students, tourists, and commuters.
Your challenge is to create an integrated
campaign that speaks to the potential Atlanta Streetcar rider. Questions to
consider answering with your campaign: What is their motivation for riding? Why
is it better than their current mode of transportation? One of the goals of the
streetcar is Atlanta Streetcar Awareness Campaign
With the inaugural ride of the Atlanta Streetcar
around the corner, raising awareness is of utmost importance in order to fill
seats and remind passersby to look out for the large moving vehicles. The cars
will provide easy, comfortable, and reliable transportation around a 2-mile
loop in Downtown Atlanta, offering access to major tourist destinations,
universities, businesses, and neighborhoods. The passengers will be made up of
residents, students, tourists, and commuters.
Your challenge is to create an integrated
campaign that speaks to the potential Atlanta Streetcar rider. Questions to
consider answering with your campaign: What is their motivation for riding? Why
is it better than their current mode of transportation? One of the goals of the
streetcar is to erase neighborhood lines created by interstates and highways.
Why does this matter and how is it achieved?
Target Audience
· Downtown visitors
(tourists, conference attendees)
· Pedestrian traffic
(cyclists, residents)
· Commuters (students,
professionals)
Deliverables:
· Logo and tagline
· Contextual outdoor
campaign
· :30 and :15 Television
spots
· Print elements (i.e.
tickets, postcards, print ads)
· Social Media Awareness
Campaign
· Timetable responsive
website
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