Adam Magyar: Photos of time from PopTech on Vimeo.
Graphic Design through Advertising. Prerequisites: GrD 3200 with grade of C or higher, and consent of graphic design coordinator or instructor. Applications of graphic design in advertising in a studio problem-solving format; collaboration and art direction on creative teams; visual marketing concepts; campaign development, copywriting; development of presentation skills. Lab Fee: $20.00. 3.000 Credit hours
Friday, October 31, 2014
Thursday, October 30, 2014
Wednesday, October 29, 2014
AJMF Announcement Update
Word from Russell at AJMF that confirms the posters are still circulating around the members of the AJMF board and that he'll announce the choice for the 2015 AJMF next week. Stay tuned.
Monday, October 27, 2014
West Hollywood Crosswalk PSA " Wink then Walk"
West Hollywood Gay & Lesbian Organization created a PSA campaign for Texting that is unlike any other I've seen. Certainly "over the top" but also creative and memorable. The video is certainly everything that West Hollywood encompasses. All in fun but also with a very topical message of watch out while your texting.
City to Launch Crosswalk Safety Campaign Urging Walkers/Motorists to Pay Attention
Post Date:October 24, 2014 3:05 PM
The City of West Hollywood is
launching a comprehensive crosswalk safety campaign aimed at encouraging
drivers and pedestrians to pay more attention to crosswalks and to
devote less time to digital distractions, such as text messages, emails,
and social media. The campaign will include a catchy music video, Alice in WeHoLand,
as a Public Service Announcement (PSA), which will be released on
YouTube and on the City’s website on Tuesday, October 28, 2014. The
campaign also includes a series of outdoor, print, and online
advertising.“It’s important that everyone remember the ‘stop, look, and listen’ rule when enjoying our city,” said West Hollywood Mayor John D’Amico. “WeHo is a Wonderland, a busy place with lots to see and do, but save a second for safety, it could save your life. Give a wink or a wave and cross safely. You might just get a date out of it or meet the White Rabbit over the rainbow.”
To kick-off the City’s crosswalk safety campaign, a launch event will take place on Tuesday, October 28, 2014, at 6 p.m. at The Abbey Food & Bar, located at 692 North Robertson Boulevard. The event will be free and open to the public. Members of the West Hollywood City Council will be in attendance and there will be a screening of the Alice in WeHoLand video.
A teaser of the video is posted on YouTube.
“Over the last year we have been taking a number of steps to improve pedestrian safety in West Hollywood,” said Mayor Pro Tem John Heilman. “One of the components of that effort is our new education campaign. We hope the exciting video and educational advertising will increase awareness for pedestrians and drivers alike.”
The crosswalk safety video, Alice in WeHoLand, was produced by the City’s Public Information Division and conceived by YouTube sensation Todrick Hall, a singer, actor, director, choreographer, and dancer who rose to the semi-finals of American Idol in its ninth season. He received international acclaim for his creative role in the CLIO Award-winning safety video for Virgin America airlines and he has just signed a deal with MTV for a new unscripted series. His YouTube channel features his music-inspired projects and has a loyal following of devoted fans with more than 1.1-million subscribers.
Alice in WeHoLand is a humorous West Hollywood-themed parody of Taylor Swift’s hit song Shake It Off, which broke Billboard records by entering the Hot 100 chart at No. 1. The dance-filled video offers viewers a colorful twist on Alice’s Adventures in Wonderland set to new crosswalk safety lyrics, written by Hall, about curbing smartphone use and walking and driving safely. The video features a vibrant cast of characters with drag queens, gym-bunnies, models, go-go boys, and fierce dancers who perform a pulsating choreographed routine in West Hollywood’s iconic Rainbow Crosswalks, as well as other recognizable locations in the City.
“This particular campaign shows the power that new social media has in educating a group that is hard to reach through traditional means,” said Councilmember John J. Duran. “Pedestrian safety education is important enough for us to think of innovative ways like this to reach out to our younger residents and visitors.”
Dozens of dancers, models, and actors appear as characters in Alice in WeHoLand, including: renowned drag queen Willam Belli as Alice; Todrick Hall as White Rabbit; Andrew Christian models Jon Varak as Mad Hatter, Pablo Hernandez as Tweedle Dee, and Murray Swanby as Tweedle Dum; Glee’s Alex Newell as March Hare; YouTube personality Davey Wavey as himself; actor/model Steven Dehler as himself; model/fitness trainer Ronnie McNaughton as himself; and reigning “Queen of YouTube” GloZell as herself. Alice in WeHoLand will debut on Tuesday, October 28, 2014, at 12 p.m PDT on Todrick Hall’s YouTube channel: www.youtube.com/todrickhall. A link will be posted on the City’s website, www.weho.org.
In addition to the Alice in WeHoLand safety video, the City launched a comprehensive public safety media campaign in early October. This includes transit-shelter ads located throughout the City of West Hollywood and large electronic and traditional billboards on Santa Monica Boulevard, the Sunset Strip, and key gateway locations for West Hollywood. The campaign features two distinct ads:
- Wink, Then Walk features a handsome shirtless man who is walking and approaching a crosswalk — “Make eye contact with drivers before you cross the street” urges the ad, “what happens next is up to you.”
- Look, Don’t Like displays a distracted driver who is thumbing through a social media app while holding a smart phone — “Watch the street, not the screen,” suggests the billboard, “you might like what you see in the crosswalk.”
- There are also Wink/Look ads on social media and web-based
placements in a variety of online publications as well as on mobile apps
such as Grindr. The billboards and ads were produced by the City’s
Public Information Division, which contracted with Jim Pietras Creative
and Melinda Risolo of DMR Creative Services for the development of the
ads. Additional plans are in progress for a bicyclist safety ad, as
well.
The crosswalk safety campaign reflects the education component of a coordinated three-part pedestrian safety plan for “Engineering, Education, and Enforcement,” which is currently being implemented by the City.
For more information about pedestrian safety, including safety tips, visit www.weho.org/pedestriansafety.
For additional information about the crosswalk safety campaign, please contact Lisa Marie Belsanti at (323) 848-6378. For people who are deaf or hard of hearing, please call TTY (323) 848-6496.
Sunday, October 26, 2014
The Week Ahead: PSA Final preparation
Monday October 27th:
-Creative teams will continue to meet and work on the PSA campaigns that are due on Wednesday Nov. 5th.
Wednesday October 29th:
-I will need to see PSA videos in-progress along with in-progress collateral print concepts. -It's just a short individual group check-in.
Monday November 3rd:
-Rehearsals and preparation for presentations on Wednesday.
-Write a script or outline to use or be familiar with during the presentations.
Wednesday November 5th:
-Presentations by each creative team will be no longer than 10 minutes.
-Presentations will take place in 468 to invited advertising professional guest.
-Teams must insure that all videos are loaded on dayspace or published for viewing You can use Vimeo/YouTube to play the videos if you choose.
- Make sure the audio is at a level that is what you desire.
-You can decide if you want to view the work on the big screen or the teacher's station.
-Make sure you have rehearsed your presentations beforehand.
-Every member of the team should have a part in the presentation.
-Each team will introduce themselves before they begin their presentations.
-Teams should have copies of their creative briefs to give to the guest and instructor before beginning their presentations.
-Carefully describe who the non-profit group is and their mission.
-Describe your intention for your campaign. A quick overview before the videos are shown.
(Don't tell us what we are going to see. A pitch is a tease without giving the content away.)
-Your team can decide if you want to show the print campaigns before or after the video is shown.
-Leave time for comments.
- At the end of your presentations each team will be given a evaluation sheet that will
be filled out by each team member and is confidential.
-Creative teams will continue to meet and work on the PSA campaigns that are due on Wednesday Nov. 5th.
Wednesday October 29th:
-I will need to see PSA videos in-progress along with in-progress collateral print concepts. -It's just a short individual group check-in.
Monday November 3rd:
-Rehearsals and preparation for presentations on Wednesday.
-Write a script or outline to use or be familiar with during the presentations.
Wednesday November 5th:
-Presentations by each creative team will be no longer than 10 minutes.
-Presentations will take place in 468 to invited advertising professional guest.
-Teams must insure that all videos are loaded on dayspace or published for viewing You can use Vimeo/YouTube to play the videos if you choose.
- Make sure the audio is at a level that is what you desire.
-You can decide if you want to view the work on the big screen or the teacher's station.
-Make sure you have rehearsed your presentations beforehand.
-Every member of the team should have a part in the presentation.
-Each team will introduce themselves before they begin their presentations.
-Teams should have copies of their creative briefs to give to the guest and instructor before beginning their presentations.
-Carefully describe who the non-profit group is and their mission.
-Describe your intention for your campaign. A quick overview before the videos are shown.
(Don't tell us what we are going to see. A pitch is a tease without giving the content away.)
-Your team can decide if you want to show the print campaigns before or after the video is shown.
-Leave time for comments.
- At the end of your presentations each team will be given a evaluation sheet that will
be filled out by each team member and is confidential.
Android: Be Together. Not the Same.
An entire advertising campaign built around the concept of "And."
An Android can be there to capture all the greatest moments in your life: a first date, a family reunion, a proposal or just another day in the life. See what an Android can do for you! Inclusion takes many forms, be it inviting the new kid to sit with you, or including a pair of wings on a bike. Android is opening up, like so many before, in search of something new, better.
An Android can be there to capture all the greatest moments in your life: a first date, a family reunion, a proposal or just another day in the life. See what an Android can do for you! Inclusion takes many forms, be it inviting the new kid to sit with you, or including a pair of wings on a bike. Android is opening up, like so many before, in search of something new, better.
Tuesday, October 21, 2014
Happy Days! It's Brandy Porter and Kirk Sieder for your PSA Critique! What a Coup(le)!
It just doesn't get any better than this....I've invited Brandy Porter, Director of Design at Big Nerd Ranch and Kirk Sieder, Creative Director for JWT Advertising to be the guest critics at your PSA campaign critiques.
They can only attend on Wednesday November 5th which means moving the originally scheduled critique from Monday to Wednesday. All worth it of course!
They are both successful graduates of our design program and both are our top alumni who have continuously supported our program, faculty and designers. I treasure these two wonderfully talented and humorous colleagues more than you'll ever know. I'm sure you will enjoy hearing their comments about your campaigns. Be prepared. Practice your presentations beforehand to insure the information is clear, concise and creative.
Brandy Porter
Director of Design & Instructor
Big Nerd Ranch
www.bignerdranch.com
Brandy has had an interest in advertising and marketing from a young age. As a child, she would sit through an entire commercial break and judge the ads, and then wander away during the actual show. She started working in ad agencies at age 18, and then really took her skills to the streets after graduating Magna Cum Laude from Georgia State University with a BFA in Graphic Design. Since then she’s spent time at ad agencies, design firms and corporations, all while honing her traditional and interactive design skills.
They can only attend on Wednesday November 5th which means moving the originally scheduled critique from Monday to Wednesday. All worth it of course!
They are both successful graduates of our design program and both are our top alumni who have continuously supported our program, faculty and designers. I treasure these two wonderfully talented and humorous colleagues more than you'll ever know. I'm sure you will enjoy hearing their comments about your campaigns. Be prepared. Practice your presentations beforehand to insure the information is clear, concise and creative.
Brandy Porter
Director of Design & Instructor
Big Nerd Ranch
www.bignerdranch.com
Brandy has had an interest in advertising and marketing from a young age. As a child, she would sit through an entire commercial break and judge the ads, and then wander away during the actual show. She started working in ad agencies at age 18, and then really took her skills to the streets after graduating Magna Cum Laude from Georgia State University with a BFA in Graphic Design. Since then she’s spent time at ad agencies, design firms and corporations, all while honing her traditional and interactive design skills.
But she’s not all about work. She’s also into all kinds of
stitching, like embroidery and quilting, though she tends to add a
counter cultural nerdy spin to much of what she creates. Also, for some
reason she knows the lyrics to most Top 40 songs from the past 50 years.
And she’s not as harmless as she looks - clay pigeons everywhere are
scared stiff of her crack shot with a 12-gauge.
Kirk Sieder:
Creative Director
JWT Advertising
Atlanta
www.jwt.com/atlanta
Creative Director at JWT/RetailFirst who handles all the advertising for Ford in the southeast.
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years.
Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.
For more information, please visit www.jwt.com.
Blog: www.jwt.com/blog/
Follow us: @JWT_Worldwide
Like us: https://www.facebook.com/JWTWorldwide
AdAge Lookbook: http://lookbook.adage.com/Agencies/JWT
Kirk Sieder:
Creative Director
JWT Advertising
Atlanta
www.jwt.com/atlanta
Creative Director at JWT/RetailFirst who handles all the advertising for Ford in the southeast.
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years.
Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.
For more information, please visit www.jwt.com.
Blog: www.jwt.com/blog/
Follow us: @JWT_Worldwide
Like us: https://www.facebook.com/JWTWorldwide
AdAge Lookbook: http://lookbook.adage.com/Agencies/JWT
Thursday, October 16, 2014
PromaxBDA Essentials Workshop at SCAD: You're Invited!
I've been a member of the PromaxBDA for 30 years and it's an amazing organization. Last year the senior designers entered their Student Competiion (coming again this spring for you)and the top 4 winners were from that class. Elizabeth Chandler won the darn thing and she attended the annual conference in New York City. She won a cash award that allowed her to fly up to NYC to be a part of the conference and the portfolio review. An amazing opportunity.
If you can attend this event (or any part of it because you don't have to stay all day) then please go. It's at SCAD's new facility on 14th street (used to be the14th street playhouse.)
Great place to network and hear what's going on in Broadcast design and marketing!
Sign up at Survey Monkey below.
PromaxBDA is very excited about our event, The Essentials: Atlanta and hope your
students can attend. Attached is the latest information one-sheet and
below is the schedule.
Any students that attends The Essentials: Atlanta will receive a one
year PromaxBDA student membership for free.
Students can register at https://www.surveymonkey.com/s/ATL_student_reg.
Please let me know if you’d like me to jump on a call with your students. I am happy to.
|
Time
|
Session
|
Confirmed Speakers
|
|
9:00am - 9:45am
|
Registration & Continental Breakfast
|
|
|
9:45am - 10:15am
|
Welcome + Introductions
|
|
|
10:15am - 11:15am
|
The Art & Commerce of Storytelling: From Promo to Digital Narratives
|
Kevin Wagner, On Air Creative
|
|
11:15am - 11:30am
|
Networking Break
|
|
|
11:30am - 12:30pm
|
Long Story Short: A New Storytelling Landscape for Writers
|
Bill Keith, VP Creative Services, UP!
Dawn Rodney, SVP Brand Marketing, National Geographic Society |
|
12:30pm - 1:45pm
|
Networking Lunch / PromaxBDA Awards Showcase screening
|
|
|
1:45pm - 3:00pm
|
Digital First: Leveraging Digital to Engage Local Audiences & Drive Tune-In
|
Meredith Conte, VP, Marketing, Gannett
Gregg Tate, Senior Director of Media Operations, MIXPO |
|
3:00pm-3:15pm
|
Networking Break
|
|
|
3:15pm-4:15pm
|
Brand Strategy: Tactics for Building the Local Station Brand Experience
|
Rick Lewchuk, SVP , Creative Services, CNN Worldwide
Dawn Rodney, SVP, Brand Marketing, National Geographic Society |
|
4:15pm-4:30pm
|
Networking Break
|
|
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4:30pm-5:30pm
|
STUDENT SESSION: TV Career Insights Panel
|
Stephen Clark, Manager, Advertising & Promotions, The Weather Channel
Rick Dascher, Executive Director, The Sponsor Shop/Turner Entertainment Networks Steve Riley, Creative Services Director, WSB-TV TBD - Kathryn Allen, Sr. Director, Broadcast Design, TBS/TNT/TCM |
Monday, October 13, 2014
Jonathan Hart: Bullying
When Will It End? - Stop Bullying PSA from ziegelhouse on Vimeo.
The theme of my campaign is places, almost like memories, where young people are bullied. In this poster, it is a place that may conjure up feelings of inadequacy and being ridiculed. The hope is that victims of bullying will relate to these feelings, understand that they are not alone, and ultimately seek help. Others may view it sympathetically and respond by taking action
If Cats could cook
This is a great example of how humor can also attract the public into becoming aware of hunger in America.
NYC Coalition for Hunger
Sunday, October 12, 2014
Thursday, October 9, 2014
Check out Pops0p
POPSOP | Brands That Teach: Ethical Marketing ... popsop.com
Popsop is an online journal with the hand-picked news and analysis on brand communications for marketing and design professionals worldwide.
Photographer Bruce Weber: Storytelling and Advertising vignettes of Youth and Fashion and Sports
Courtesy BruceWeberfilms - Bruceweber.com
Bruce Weber is most famous for the Abercrombie & Fitch campaigns as well as clients Calvin Klein, Ralph Lauren, Versace, Louis Vuitton, Giorgio Armani, and countless others. Print/Film/Web/Fashion/Advertising/Catalogs
Tuesday, October 7, 2014
Pepsi Launches new Pepsi True
PepsiCo to launch mid-calorie Pepsi True available exclusively at Amazon.com
Courtesy Popsop.com
Kate Belan
PepsiCo Inc. is exploring the opportunities of e-commerce channel with the launch of a new 60-calorie soda Pepsi True available online only at Amazon.com.
Photo: Pepsi True, available at Amazon.com exclusively
The official PepsiCo website states that the new soda beverage will be “helping consumers get back to the fun and refreshing side of cola”.
According to the data intelligence agency L2 ThinkTank, just 1% of grocery sales in the US are attributed to online purchases, while the diet soda consumption fell 6.3% in 2013, Beverage Digest reports.
Coca-Cola’s Surge and new PepsiCo’s Pepsi True are the two and only big-name soda brands sold exclusively online through the partnership with Amazon.
The video below was uploaded to the Pepsi’s YouTube channel to build and raise awareness on the new soda product.
Warhol Limited Absolut bottle
Absolut launches the Andy Warhol limited-edition bottle
Absolut Vodka, mostly associated with modern art rather than
with negative sides of alcohol consumption, has unveiled a new limited
edition devoted to Andy Warhol, the father of pop art and one of the
first modern artist of the XXth century who started iconizing the vodka
brand about 30 year ago.
The limited-edition bottle features three-dimensional graphics that echo the iconic Warhol’s artwork as of 1986 inspired by the distinct Absolut bottle. There will be about 4 million Warhol bottles available in worldwide distribution starting October 2014.
To support the launch, the brand held two massive events in NYC: The
Warhol Spirit by Absolut Experience and the Andy Warhol Art Exchange by
Absolut.
The first event, which was part of the Nights by Absolut program and held on October the 1st, featured three invited artists who transformed the nightlife experience for Absolut-inspired party goers: acclaimed DJ A-Trak, light artist Schnellebuntibilder and experimental EVP artist Leif Elggren.
The second initiative —the Andy Warhol Art Exchange by Absolut—
also started yesterday, October the 1st as the world’s largest online
art exchange. The site provides global users (of legal drinking age)
with easy-to-master tools to become an artist on the spot. If the
visitor uploads a piece of digital art in any available format, he or
she will receive an artwork from another user of the Art Exchange
network in return. The exchanges happen at the end of each month from
October through December 2014.
The limited-edition bottle features three-dimensional graphics that echo the iconic Warhol’s artwork as of 1986 inspired by the distinct Absolut bottle. There will be about 4 million Warhol bottles available in worldwide distribution starting October 2014.
Photo: the original Warhol’s artwork inspired by iconic Absolut bottle, 1986
Photo: a new three-dimensional limited-edition Absolut Andy Warhol bottle
The first event, which was part of the Nights by Absolut program and held on October the 1st, featured three invited artists who transformed the nightlife experience for Absolut-inspired party goers: acclaimed DJ A-Trak, light artist Schnellebuntibilder and experimental EVP artist Leif Elggren.
Photo: Absolut Andy Warhol bottle in the night club bar
Saturday, October 4, 2014
Cyber-Bullying video from the GSU website
Joel Myers, director of the Center for School Safety, School Climate and Classroom, says there are some concrete steps that educators and parents can take to protect children
Updated Information: What's due and what's ahead
Please check out www.TheAdStudio.blogspot.com for updated information regarding the next advertising project which will be the PSA (Public Service Announcement) Campaign.
The PSA Campaign will be a 3- member creative team project.
Teams are listed inside the assignment. Link provided below.
Last year this same type of project (Texting/Driving and Stop Bullying) were done individually by designers and they were pretty incredible. You can see examples from last year's seniors that are posted.
This year your teams will have a choice of six non-profit organizations to choose from instead of just two. You will need to decide as a team what organization you wish to pursue by Monday October 13th.
Please read the assignment:
http://theadstudio.blogspot.com/2014/10/the-psa-public-service-announcement.html
Your creative teams will have 3 weeks to complete this project.
Due: Monday November 3rd.
There will be NO formal critiques until the day of your presentation. I'll always be available to assist throughout at your request. It's up to you whether or not you want to keep your campaign confidential from the other teams until the day of presentations. You should rehearse your presentation beforehand. Someone needs to be the lead in each team.
2. Please Update your blogs/websites/tumblrs with your most current advertising coursework. When you've finished your AJMF designs please post them by Wednesday's presentation. No later.
The class decided the finished posters should be 12x18 mounted.
*You should also have a several printed copies of your creative brief to give to Russell along with your 2 AJMF posters.
Make sure you have the mandatory info on your posters: 6th Annual Atlanta Jewish Music Festival, March 26th-April 5th, their official color palette and their logo.
http://theadstudio.blogspot.com/2014/09/updated-ajmf-info-with-suggested.html
3. The Sketchbook Design Project is due on Monday October 13th (Midterm.)
http://theadstudio.blogspot.com/2014/10/the-sketchook-design-project-due-monday.html
4. I have office hours every Tuesday from 10-4p if you ever want to stop by or make an appointment. You are always welcome to stop by anytime for anything on your mind that you want to discuss.
I'll have midterm grades available for you by October 17th via email. These grades will be based on Self-Promos designs, Sketchbooks, AJMF Posters, TV Series Posters, Blogs, Class Participation, Attendance.
The PSA Campaign will be a 3- member creative team project.
Teams are listed inside the assignment. Link provided below.
Last year this same type of project (Texting/Driving and Stop Bullying) were done individually by designers and they were pretty incredible. You can see examples from last year's seniors that are posted.
This year your teams will have a choice of six non-profit organizations to choose from instead of just two. You will need to decide as a team what organization you wish to pursue by Monday October 13th.
Please read the assignment:
http://theadstudio.blogspot.com/2014/10/the-psa-public-service-announcement.html
Your creative teams will have 3 weeks to complete this project.
Due: Monday November 3rd.
There will be NO formal critiques until the day of your presentation. I'll always be available to assist throughout at your request. It's up to you whether or not you want to keep your campaign confidential from the other teams until the day of presentations. You should rehearse your presentation beforehand. Someone needs to be the lead in each team.
2. Please Update your blogs/websites/tumblrs with your most current advertising coursework. When you've finished your AJMF designs please post them by Wednesday's presentation. No later.
The class decided the finished posters should be 12x18 mounted.
*You should also have a several printed copies of your creative brief to give to Russell along with your 2 AJMF posters.
Make sure you have the mandatory info on your posters: 6th Annual Atlanta Jewish Music Festival, March 26th-April 5th, their official color palette and their logo.
http://theadstudio.blogspot.com/2014/09/updated-ajmf-info-with-suggested.html
3. The Sketchbook Design Project is due on Monday October 13th (Midterm.)
http://theadstudio.blogspot.com/2014/10/the-sketchook-design-project-due-monday.html
4. I have office hours every Tuesday from 10-4p if you ever want to stop by or make an appointment. You are always welcome to stop by anytime for anything on your mind that you want to discuss.
I'll have midterm grades available for you by October 17th via email. These grades will be based on Self-Promos designs, Sketchbooks, AJMF Posters, TV Series Posters, Blogs, Class Participation, Attendance.
Friday, October 3, 2014
Famous for 15 Minutes
A show at Gagosian of thirty-eight Instagrams harvested from the Internet and inkjet-printed on canvas by the cynosure of appropriation, Richard Prince, feels fated. The logic of artifying non-art images that Andy Warhol inaugurated half a century ago could hardly skip a burgeoning mass medium of individual self-exposure. Had Prince uncharacteristically dozed, some other artist was going to notice that Instagram recasts Andy’s proverbial fifteen minutes by urging everybody to be famous fifteen times a day. Via Peter Schjeldahl/thenewyorker
Thursday, October 2, 2014
PSA Non-Profit Advertising Campaigns from 2014
Here are some selections from last year's senior advertising class that I think you'll enjoy seeing how creative they were with their clients. These were individually done by each designer. Although some designers enlisted the assistance from others in the class they were still independent campaigns.
The clients were: StopBullying.com and ItCanWait.Org.
Bobbi Sweeney Campaign
Unplug. Focus on What Matters from Bobbi Sweeney on Vimeo.
Fray DeVore Campaign
Katherine Konzal Campaign
Alex Leon-Khan (animation in progress) Campaign
)
Stephanie Little Campaign
Texting PSA TVSpot2 from Stephanie Little on Vimeo.
Texting PSA TVSpot1 from Stephanie Little on Vimeo.
Matthew Conway Campaign
Carlos Acosta Campaign
Acosta Carlos Bullying PSA from Carlos Acosta on Vimeo.
Elizabeth Chandler Campaign
Classwork: Anti-Bullying PSA from Elizabeth Chandler on Vimeo.
My Tran Campaign
BULLYING IS NOT A GAME from My (Nuong) Tran on Vimeo.
Erin Hamilton Campaign
Sequence 01 2 from Erin Hamilton on Vimeo.
Laura Ospina Campaign
The clients were: StopBullying.com and ItCanWait.Org.
Bobbi Sweeney Campaign
Unplug. Focus on What Matters from Bobbi Sweeney on Vimeo.
Fray DeVore Campaign
Katherine Konzal Campaign
Alex Leon-Khan (animation in progress) Campaign
)
Stephanie Little Campaign
Texting PSA TVSpot2 from Stephanie Little on Vimeo.
Texting PSA TVSpot1 from Stephanie Little on Vimeo.
Matthew Conway Campaign
Carlos Acosta Campaign
Acosta Carlos Bullying PSA from Carlos Acosta on Vimeo.
Elizabeth Chandler Campaign
Classwork: Anti-Bullying PSA from Elizabeth Chandler on Vimeo.
My Tran Campaign
BULLYING IS NOT A GAME from My (Nuong) Tran on Vimeo.
Erin Hamilton Campaign
Sequence 01 2 from Erin Hamilton on Vimeo.
Laura Ospina Campaign
The Sketchook Design Project: DUE Monday October 13th
The Sketchbook Design Project:
Each of you are receiving a 25-page black 8.5 x5.5 paperback sketchbook.
This
is yours to use until midterm. This counts for 10% of your final grade.
Midterm is October 13th.
At midterm you will return the sketchbook completely full of designs/sketches/images/words/type/paintings, etc. These sketchbooks will be viewed by everyone in class and also displayed in the cases in the art department on the 2nd floor.
You
should have enough time to fill the entire book.
Single-page
sketches or Double-page spread sketches. It could even be one continuous sketch
throughout that somehow is like an accordion fold when opened. Think what you can do with this book.
Any
media is acceptable. Any method of inclusion is acceptable. It should be on a
topic/theme that inspires you. I will provide some themes as well if you want
to choose from them.
You
can take the book apart and run it through the printer or use collage materials
or run it through the sewing machine.
It could contain “pop up” images, silk-screened images, die cuts, or more conventional image making like pen, pencil, & watercolor. The sky is the limit. Creativity is the goal.
SPECS:
The
book MUST be returned back to me in it’s original shape/size. You cannot add or
delete pages to it. If you glue, staple, collage materials to it then it should
still retain it’s shape and possible width and weight. There is some allowances
here for width especially if you are gluing or adding images to the pages.
Again, the size and shape must be the same when you return it. No larger and No smaller.
Width
is expected to change.
Every page must be acknowledged which means no blank pages unless you are seeking spatial or compositional qualities that one side of the page can lend to another side. For drama or focus. In the end, the book must fit back into it’s acetate envelope.
You could also quite possibly create a new front/back cover if you want. You can change the cover paper stock if you wish. Maybe it’s cover is made of wood or cloth or mylar wood or any other substrate that will join your thematic approach.
It’s Art serving Art with a purpose.
*I would ask that before all the books are collected that you make a digital copy for yourself. Flat Double-page spreads of the entire book. I would encourage you to even put these pages up on your blogs for posterity.
Again, here are the specifics of the project:
Sketchbooks MUST have a Theme or Topic. You should indicate the theme somehow in the book. The name of designer and the Theme/Topic should be listed on the last page of the sketchbook (not the inside back cover but the last page someplace.) Each Designer should “sign and date” the sketchbook on the last page near their name. Whatever you wish to do inside the book (and the covers) is fine as long as it returns itself to me at midterm. (size/scale)
That’s
it. Now get to work and have fun.
Photography, illustrations, typography, posters, doodles, collage, mixed media, painted images, die cuts, pop ups, stamps, embossed images, printed images, printmaking, etc. Just be creative.
Start Date: Monday August 26th
Due
Date: Monday October 13th
Possible Themes:
Youth, Vote, Loyalty, Courage, Truth, Acceptance, Safe, Peace, War, Industry, Work, Academic, Play, Death,
Native, Homo, Native, Path, Injustice, Tolerance, Supreme, Spirituality, Fashion, Political, Cooking, Explore,
Seashore, Language, Chemistry, Hunting, Secret, DYI, Hashtags, Beauty, Sexuality, Experience, Kiss, Plunder, Open, Catatonic, Memory, Investigate, Senses, Dilemma, Passion, Naked, Compass, Beach, Mountains, Music, Poetry, Touch, Catastrophic, Divorce, Lonely, Theatre, etc.
Possible Themes:
Youth, Vote, Loyalty, Courage, Truth, Acceptance, Safe, Peace, War, Industry, Work, Academic, Play, Death,
Native, Homo, Native, Path, Injustice, Tolerance, Supreme, Spirituality, Fashion, Political, Cooking, Explore,
Seashore, Language, Chemistry, Hunting, Secret, DYI, Hashtags, Beauty, Sexuality, Experience, Kiss, Plunder, Open, Catatonic, Memory, Investigate, Senses, Dilemma, Passion, Naked, Compass, Beach, Mountains, Music, Poetry, Touch, Catastrophic, Divorce, Lonely, Theatre, etc.
The PSA (Public Service Announcement) Advertising Campaigns
The Public Service Announcement (PSA) Campaign:
Note:
Last year the senior advertising class were asked to create their own individual campaign.
There were no teams in this project which forced each designer to rely on their own creativity and resourcefulness.The results were absolutely stunning.
I'll post those in another entry.
This year I'm asking you work in teams of 3 so there should be no problem in creating work that could possibly exceed the success of the ad campaigns created last year.
Team Deliverables:
1. Presentation in class with invited guest.
2. Creative Brief Outlining Campaign Strategy
3. Three printed/boarded poster concepts that follow campaign 4. Choose from :30 or :45 or :60 sec videos to be posted on Vimeo/YouTube.
(Teams can do more than one video if you wish.)
5. Research the client for preparation of presentation.
6. All work should be posted on the individual blogs the day of the presentation.
Due Date: Monday November 3rd
Invited Guests for Critique: TBA
ADVERTISING CAMPAIGN TEAMS:
1. Courtnie, George,
Mike
2. Rebecca, Danteng,
Andrew
3. Andrea, Tyler,
AnnaKate
4. Arnel, Andy,
Ashley
5. Mariana, VyVy,
Matt
6. Michael, Kody,
Mirely
7. Becki, Nick,
Michelle
The Nuts & Bolts of the Campaigns:
-Teams will have 10 minutes to present campaign with 5 minutes for follow up Q/A.
-Everyone in the team must speak at the presentation in some manner. You should speak of your involvement in the project (what you contributed.)
-Each team should elect an Art Director/Coordinator for the team who will be in charge of quality control/time management/rehearsal time for the entire team. That AD/Coordinator will insure the overall presentation quality for the client. Teams must have a rehearsal before the presentation.
-There will be no in-class critiques prior to your presentation. There will be individual meetings with each team by the professor. You can choose to keep your campaign confidential until the actual presentation or you can share it with others. That will be up to each team.
-You can use music but it must be created by yourself or available without copyright restrictions (this music must be credited in your video if used.)
-Teams can use the class time to meet and discuss their campaigns; teams can also use this time to leave the class to shoot their videos or gather outside information such as interviewing others or staging events to film.
One member from each team should check in with the professor each class period for updates.
-The day of the presentation you will introduce your team, give the guests and professor a copy of your creative brief and begin your presentation. 10 minutes with 5 minutes for Q&A.
-Every team member will assign grades to the other team members at the end (confidentially.)
-Every team member will be given various grades depending on their contribution to the entire team.
-Teamwork means working closely with others in creating a solid advertising strategy that is worthy of your chosen non-profit organization. The team strategy should be consistent with the organization's mission statement. The campaigns should also create a "buzz" and possibly go viral with it's approach. Unique. Solid. Creative. Succinct.
-All images, photography, templates, video must be original. You can use the original client logo.
-You have six suggested non-profit organizations to choose from below and you can decide which subject most appeals to your team.
Choose from the following non-profit organizations:
1. www.stopbullying.gov:
Bullying can occur during or after school hours. While most reported bullying happens in the school building, a significant percentage also happens in places like on the playground or the bus. It can also happen traveling to or from school, in the youth’s neighborhood, or on the Internet. The "It Get's Better" campaign is also a part of this group.
http://www.stopbullying.gov/videos/
2. www.itcanwait.com:
Don't text and drive. It Can Wait. Stop Texting and Driving campaign.
https://www.youtube.com/watch?v=ApnyKv1GuNI
3. www.standup2cancer.org:
This Non-Profit Organization is listed as #40 in the top 100 organizations. Stand Up To Cancer’s (SU2C) mission is to raise funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now.
https://www.youtube.com/user/SU2C
4. www.itsonus.org:
To recognize that non-consensual sex is sexual assault. To identify situations in which sexual assault may occur. To intervene in situations where consent has not or cannot be given. To create an environment in which sexual assault is unacceptable and survivors are supported.
https://www.youtube.com/user/ItsOnUsCampaign
5. www.thewaterproject.org:
A non-profit organization unlocking human potential by providing sustainable water projects to communities in sub-Saharan Africa who suffer needlessly from a lack of access to clean water and proper sanitation.
http://vimeo.com/thewaterproject
6. www.thetrevorproject.org:
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24. This organization is listed as #30 in the top 100 Non Profit Organizations.
https://www.youtube.com/user/TrevorProjectMedia
Print Posters: 12x18 Client logo should be present along with appropriate social media icons or website links.
Think about using #Hashtags and other social media to publish your campaign.
Each poster should have an image and Headline and perhaps even some text that relates directly to the campaign along with the client's official logo. You may also use The Ad Council logo if you choose.
Videos: This can be shot & edited however you wish. It needs to be either a :30, :45, or sec spot:60sec spot (or both if you wish.)
Client logo should be present with social media icons or website links.
All videos must be uploaded to either Vimeo or YouTube or another published media site for viewing.
Your campaign should also be on your blog as well by the day of presentation.
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