Thursday, October 16, 2014

PromaxBDA Essentials Workshop at SCAD: You're Invited!

I've been a member of the PromaxBDA for 30 years and it's an amazing organization. Last year the senior designers entered their Student Competiion (coming again this spring for you)and the top 4 winners were from that class. Elizabeth Chandler won the darn thing and she attended the annual conference in New York City. She won a cash award that allowed her to fly up to NYC to be a part of the conference and the portfolio review.   An amazing opportunity.
 
If you can attend this event (or any part of it because you don't have to stay all day) then please go. It's at SCAD's new facility on 14th street (used to be the14th street playhouse.)
 
 Great place to network and hear what's going on in Broadcast design and marketing!
 
Sign up at Survey Monkey below. 
 
 
PromaxBDA is very excited about our event, The Essentials: Atlanta and hope your students can attend.  Attached is the latest information one-sheet and below is the schedule.  Any students that attends The Essentials: Atlanta will receive a one year PromaxBDA student membership for free.
 
 
Please let me know if you’d like me to jump on a call with your students.  I am happy to.
 
 
Time
Session
Confirmed Speakers
9:00am - 9:45am
Registration & Continental Breakfast
9:45am - 10:15am
Welcome + Introductions
10:15am - 11:15am
The Art & Commerce of Storytelling: From Promo to Digital Narratives
Kevin Wagner, On Air Creative
11:15am - 11:30am
Networking Break
11:30am - 12:30pm
Long Story Short: A New Storytelling Landscape for Writers
Bill Keith, VP Creative Services, UP!
Dawn Rodney, SVP Brand Marketing, National Geographic Society
12:30pm - 1:45pm
Networking Lunch / PromaxBDA Awards Showcase screening
1:45pm - 3:00pm
Digital First: Leveraging Digital to Engage Local Audiences & Drive Tune-In
Meredith Conte, VP, Marketing, Gannett
Gregg Tate, Senior Director of Media Operations, MIXPO
3:00pm-3:15pm
Networking Break
3:15pm-4:15pm
Brand Strategy: Tactics for Building the Local Station Brand Experience
Rick Lewchuk, SVP , Creative Services, CNN Worldwide
Dawn Rodney, SVP, Brand Marketing, National Geographic Society
4:15pm-4:30pm
Networking Break
4:30pm-5:30pm
STUDENT SESSION: TV Career Insights Panel
Stephen Clark, Manager, Advertising & Promotions, The Weather Channel
Rick Dascher, Executive Director, The Sponsor Shop/Turner Entertainment Networks

Steve Riley, Creative Services Director, WSB-TV

TBD - Kathryn Allen, Sr. Director, Broadcast Design, TBS/TNT/TCM

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