The Public Service Announcement (PSA) Campaign:
Note:
Last year the senior advertising class were asked to create their own individual campaign.
There were no teams in this project which forced each designer to rely on their own creativity and resourcefulness.The results were absolutely stunning.
I'll post those in another entry.
This year I'm asking you work in teams of 3 so there should be no problem in creating work that could possibly exceed the success of the ad campaigns created last year.
Team Deliverables:
1. Presentation in class with invited guest.
2. Creative Brief Outlining Campaign Strategy
3. Three printed/boarded poster concepts that follow campaign 4. Choose from :30 or :45 or :60 sec videos to be posted on Vimeo/YouTube.
(Teams can do more than one video if you wish.)
5. Research the client for preparation of presentation.
6. All work should be posted on the individual blogs the day of the presentation.
Due Date: Monday November 3rd
Invited Guests for Critique: TBA
ADVERTISING CAMPAIGN TEAMS:
1. Courtnie, George,
Mike
2. Rebecca, Danteng,
Andrew
3. Andrea, Tyler,
AnnaKate
4. Arnel, Andy,
Ashley
5. Mariana, VyVy,
Matt
6. Michael, Kody,
Mirely
7. Becki, Nick,
Michelle
The Nuts & Bolts of the Campaigns:
-Teams will have 10 minutes to present campaign with 5 minutes for follow up Q/A.
-Everyone in the team must speak at the presentation in some manner. You should speak of your involvement in the project (what you contributed.)
-Each team should elect an Art Director/Coordinator for the team who will be in charge of quality control/time management/rehearsal time for the entire team. That AD/Coordinator will insure the overall presentation quality for the client. Teams must have a rehearsal before the presentation.
-There will be no in-class critiques prior to your presentation. There will be individual meetings with each team by the professor. You can choose to keep your campaign confidential until the actual presentation or you can share it with others. That will be up to each team.
-You can use music but it must be created by yourself or available without copyright restrictions (this music must be credited in your video if used.)
-Teams can use the class time to meet and discuss their campaigns; teams can also use this time to leave the class to shoot their videos or gather outside information such as interviewing others or staging events to film.
One member from each team should check in with the professor each class period for updates.
-The day of the presentation you will introduce your team, give the guests and professor a copy of your creative brief and begin your presentation. 10 minutes with 5 minutes for Q&A.
-Every team member will assign grades to the other team members at the end (confidentially.)
-Every team member will be given various grades depending on their contribution to the entire team.
-Teamwork means working closely with others in creating a solid advertising strategy that is worthy of your chosen non-profit organization. The team strategy should be consistent with the organization's mission statement. The campaigns should also create a "buzz" and possibly go viral with it's approach. Unique. Solid. Creative. Succinct.
-All images, photography, templates, video must be original. You can use the original client logo.
-You have six suggested non-profit organizations to choose from below and you can decide which subject most appeals to your team.
Choose from the following non-profit organizations:
1. www.stopbullying.gov:
Bullying can occur during or after school hours. While most reported bullying happens in the school building, a significant percentage also happens in places like on the playground or the bus. It can also happen traveling to or from school, in the youth’s neighborhood, or on the Internet. The "It Get's Better" campaign is also a part of this group.
http://www.stopbullying.gov/videos/
2. www.itcanwait.com:
Don't text and drive. It Can Wait. Stop Texting and Driving campaign.
https://www.youtube.com/watch?v=ApnyKv1GuNI
3. www.standup2cancer.org:
This Non-Profit Organization is listed as #40 in the top 100 organizations. Stand Up To Cancer’s (SU2C) mission is to raise funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now.
https://www.youtube.com/user/SU2C
4. www.itsonus.org:
To recognize that non-consensual sex is sexual assault. To identify situations in which sexual assault may occur. To intervene in situations where consent has not or cannot be given. To create an environment in which sexual assault is unacceptable and survivors are supported.
https://www.youtube.com/user/ItsOnUsCampaign
5. www.thewaterproject.org:
A non-profit organization unlocking human potential by providing sustainable water projects to communities in sub-Saharan Africa who suffer needlessly from a lack of access to clean water and proper sanitation.
http://vimeo.com/thewaterproject
6. www.thetrevorproject.org:
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24. This organization is listed as #30 in the top 100 Non Profit Organizations.
https://www.youtube.com/user/TrevorProjectMedia
Print Posters: 12x18 Client logo should be present along with appropriate social media icons or website links.
Think about using #Hashtags and other social media to publish your campaign.
Each poster should have an image and Headline and perhaps even some text that relates directly to the campaign along with the client's official logo. You may also use The Ad Council logo if you choose.
Videos: This can be shot & edited however you wish. It needs to be either a :30, :45, or sec spot:60sec spot (or both if you wish.)
Client logo should be present with social media icons or website links.
All videos must be uploaded to either Vimeo or YouTube or another published media site for viewing.
Your campaign should also be on your blog as well by the day of presentation.
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