Thinking out loud I'm wondering if you could perhaps choose a POV from something other than "Introducing the Atlanta Streetcar" to Atlanta.
What if your POV was more:
1. Student/University centric
2. Tourist centric-connecting attractions downtown
3. Sports Events/Theatrical/Events
4. Elderly centric
5. Downtown living
6. Historical perspective
7. Green centric (cultural, social, political)
Otherwise you can do a campaign that simply introduces the visibility of this new
addition to our international city.
Think it through. What can you use now in your campaign and what can you create with the information that Sharon will provide to you during class today.
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