A few pics from The Atlanta Streetcar presentations (more to come)

Letter from Sharon Gavin, Atlanta Streetcar

Dear Stan,

Many thanks to you and your students for taking on the Atlanta Streetcar…and for their fabulous work! Such talent and creativity!  I was truly inspired by them, and by you.

Along those lines, I wanted to let you know that as much as I love my streetcar and Atlanta, I have decided to move back to Portland (where I served as an AmeriCorps VISTA) to pursue a new career path through Teach for America.

This was not an easy decision but, when it comes down to it service to my community is of utmost importance to me, and I feel called to this right now.

That being said, if any of your students would like to reach out to me for recommendations or whatever, I would be delighted to help them in any way I can.  (* I have her personal email address if you want it.)
 

Thank you, again.

Sincerely,

Sharon

Due by this Friday December 12th

Seniors,
Don't forget that I need a few things from you by end of day Friday December  12th!

1. A CD/DVD of the all the work you completed this semester in Advertising. This can include revisions. You can leave this in my faculty box in the art dept office (117) or slide it under my office door on the 3rd floor. I won't give you a final grade until I have this.
Do not send me an email/Dropbox with your files. I want them on a disc or usb drive.

2. Also a PDF (you can email it to me) of what you showed at The Atlanta Streetcar presentations on Monday.
*All the materials that you turned in at the Streetcar presentations are with Sharon Gavin. If you would like to have those boards/materials back for your portfolio let me know and I'll make sure you get them back. Otherwise she would like to keep them to share with her colleagues.


CD/DVDs That I've gotten as of Sunday December 14th:
1. Arnel Hasonovic
2. Andy Hu
3. Michael Pearce
4. Rebecca Price
5. Tyler Merritt
6. Andrew Chen
7. Mirely Cabral
8. Mariana Moreno
9. Kody Dahl
10. George Baker III
11. Andrea Book
12. AnnaKate Auten
13. Ashley Knable
14. Nick Morrison
15. MIchelle Parkos
16. Vyvy Vu
17. Danteng Li
18. Mike Adams
19.Courtnie Dani Fore
20. Matt Simmonds
21.
     

It's Time to Invest in Numerous Social Media Platforms

Courtesy: 
Cindy Kim
Partner & Director of Digital Strategy
@HotheadCK

 Another day, another new social media platform. When news of the new platform Ello swept through marketing circles recently, we could feel a strange conflict brewing in the world of marketing. Excitement and enthusiasm led the pack, but they were quickly pulled down by confusion and frustration. And for good reason: the overabundance of new platforms can feel overwhelming to even the savviest CMO. Every new opportunity represents promise, but, in our experience, it also signifies yet another marketing conundrum to master.

"Awesome," you might say. "I can finally drop my complex Facebook investment and use something new." But before you pull the plug, we challenge you to consider this: a minority of adults online use more than one social network. That's right -- according to the Pew Research Center's Social Media Update, a study that shows how Americans use social media, only 42 percent of adults use two or more social networks. With more and more social networks vying to be those users' one and only, it's more clear now than it's ever been that marketers can't afford to invest in only one social media platform.

Gone are the days when a company was just a few status updates from success. In fact, over the years we have realized that the most effective social media campaigns aren't campaigns at all -- they're broad-based initiatives that suffuse every level of a business. During the past ten years, social media engagement has gone from optional to necessity, and the evolution of users demands a similar evolution in marketers.

You may think that fact clears you of your obligation to be on more than one site. Shouldn't we just focus on the networks most favored by single-platform users? The answer is a resounding no. Even if a minority of users favor more than one network, they still make up over 40 percent of the population. And, in our experience, users tend to assign different networks different meanings in their lives. Facebook feels like a living room couch. Instagram feels like an extension of your iPhone. Twitter is where you text friends for restaurant recommendations and last-minute plans. Pinterest is your vision board. And LinkedIn? That's your Chamber of Commerce, job coach, and networking event all rolled up into one site. Each network has its own etiquette, its own grammar, and its own style.

If the thought of facing and succeeding in all of those networks and more is daunting, you're not alone, but you're also in danger of being outpaced. With a projected $14 billion a year being poured into social media advertising by 2018 and equally staggering projections for social media as a percentage of companies' total marketing budgets, other companies are investing heavily in social media infrastructure, reporting, and strategy. More now than ever, it's time to buckle down, pony up, and lean into everything the social ecosystem has to offer.

Numbers and new network aside, it can be tempting to view the need for social media investment as a freight train headed toward your business. We view it differently. Yes, social media is changing rapidly and growing exponentially. To us, that represents potential, promising new users, new ways of connecting, and new challenges. With over 20 years of marketing and creative prowess under our belt, Hothead is uniquely positioned to help our clients understand and even master social media marketing strategy as it applies to B2B.

Atlanta Streetcar AWARENESS Campaigns: Presentations Monday

What: Team Advertising Campaigns for The Atlanta Streetcar

When: Monday December 8th at 3pm

Where: Big Nerd Ranch
200 Arizona Ave NE, Atlanta, GA 30307 

Map it: click for larger version

What format to bring to Big Nerd Ranch:

As for presentation format, we have a huge 90" tv in our conference room, with a podium at the front. We can connect via HDMI or Mini Display port. We are a Mac shop, and can play Quicktime movies, pull up websites, download files from Dropbox or other locations. We can set up a laptop for the evening with all the files on it so students can just open their folder and present, or we can let them hook up and control the presentation off of their laptop. If they have anything other than HDMI or Mini Display ports, they'll need to bring a converter to HDMI.

How much time for each presentation:
10 minutes for each presentation with some time for discussion in between.

What you should show in your presentations:
Introduce your team
State your strategy clearly and concisely. 
This should include your target audience or reach.
You're overall goal in your campaign.

Presentation should include:

Printed Creative Brief (3 printed copies)
Logo and tagline  (printed/boarded too)
Contextual outdoor campaign  (printed/boarded too)
30 and :15 Television spots  (online/Vimeo or Youtube/file)
Print elements (i.e. tickets, postcards, print ads)  (printed/boarded too)
Social Media Awareness Campaign (printed/boarded too)
Website version that address the timetable aspect of the client (printed/boarded too)

(Total print campaign: minimum 5-6 boards along with the videos and the pdf version.)

PDF version on hand to show at the critique. Email it to yourself or bring it on zip/drive.

PLEASE READ THIS AGAIN:
Here is the original assignment that Brandy developed.
Make sure your campaign and strategy answers or at least acknowledges her questions regarding the 'streetcar awareness." 

The Atlanta Streetcar Assignment

Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is to erase neighborhood lines created by interstates and highways. Why does this matter and how is it achieved?

Target Audience

·       Downtown visitors (tourists, conference attendees)

·       Pedestrian traffic (cyclists, residents)

·       Commuters (students, professionals)

Deliverables:

·       Logo and tagline

·       Contextual outdoor campaign

·       :30 and :15 Television spots

·       Print elements (i.e. tickets, postcards, print ads)

·       Social Media Awareness Campaign

·       Timetable responsive website

Calendar for 12/1 & 12/3 and Final Critique on 12/8

I hope everyone had a great week for Thanksgiving and your creative teams have gotten the Atlanta Streetcar presentations in good shape. 

Monday December 1st: Work in Class in teams. Discussions individual teams.

Wednesday December 3rd: Final check-in with creative teams for presentation at Big Nerd Ranch on Monday December 8th at 3pm. 

Everyone will need to turn in a pdf on a CD/DVD of all the work you've done this semester on Monday December 8th.  That includes creative briefs/videos/sketches/comps/finished projects/any revisions. I'll take one last look through the blogs/websites and this pdf before final grades. 

No grade without this pdf with all the information listed above. 
All the final projects must be on the pdf.

The Force Awakens

This Just In: New Media Production Center at GSU

ATLANTA—Georgia State University will revitalize an area adjacent to Woodruff Park by creating a media production center for education, research and entrepreneurship and partnerships with the Georgia film, music, games and arts industries.
The media center will house the university’s new Creative Media Industries Institute, an interdisciplinary institute introduced this fall to build on the university’s strengths in media production, research, design, the arts, music management and digital publishing by preparing students for careers that transcend traditional degree programs.

A $22.8 million gift from the Robert W. Woodruff Foundation—the largest in the university’s history— will fund, in part, the renovation of three-story structure formerly owned by SunTrust Bank at the corner of Edgewood Avenue and Park Place and major facility and streetscape improvements to the surrounding area.

“This is a transformative gift for our media and creative arts programs and will accelerate our ability to incubate new media companies,” said Georgia State President Mark Becker. “It is also a major step forward with our Woodruff Park District plan that is helping to reshape downtown.

The media center will complete an academic corridor Georgia State has created on Park Place across from Woodruff Park. The university’s purchase of 55 Park Place has created new homes for the Robinson College of Business and the Andrew Young School of Policy Studies. Georgia State’s College of Law will relocate to a newly constructed building at Park Place and John Wesley Dobbs Avenue in the spring. The College of Arts and Sciences is in its new home at 25 Park Place on the same corridor from Edgewood Avenue to John Wesley Dobbs Avenue.
“The clustering of these programs around Woodruff Park will create an exceptional setting for educational and entrepreneurial collaboration,” Becker said.
“We are excited that Georgia State University and the Woodruff Foundation are investing again on the east side of Woodruff Park in a major way,” said A.J. Robinson, the president of Central Atlanta Progress.  “This is happening at a time when real estate on the southern end and the western side of Woodruff Park are undergoing new renovations and new uses. Throw in the opening of the Atlanta Streetcar and it’s easy to say that the development around the park is at an all-time high. Georgia State continues to lead the way on adaptive reuse of downtown buildings.”
David Cheshier, chair of the Department of Communication, said, “This gift will enable us to launch new programs focused on media arts entrepreneurship, enterprises where artistic vision can build Georgia’s creative culture and expand the infrastructure for sustained economic development. The research labs we’re building will connect our programs to developments in virtual and applied reality technologies, media data analytics, games and interactive media, and audience research. We will build an iconic presence for creative industry programs in the heart of campus, visible to everyone who visits Atlanta and takes the Streetcar.”

In addition to the commitment from the Woodruff Foundation, the Georgia Research Alliance has made a financial commitment that will be used to help equip Georgia State’s Creative Media Industries Institute.
“The Georgia Research Alliance is proud to support the Creative Industries Institute at Georgia State University.” said C. Michael Cassidy, president and chief executive officer of the Georgia Research Alliance. “The media industry in Georgia is experiencing tremendous growth and it is essential that we aid in providing opportunities for research, preparing the workforce and launching new companies.  As an early investor in Georgia State’s Digital Arts and Entertainment Laboratory, we have seen significant results from Georgia State’s digital and film programs. We believe the Creative Industries Institute will be a major step forward in supporting this rapidly growing industry.”

Atlanta Streetcar Project gathers momentum

Sharon Gavin, Communications Director

You should have received some information from Sharon Gavin regarding the Atlanta Streetcar info that will most definitely assist you in your preparations for your campaigns.
Make sure you look over this valuable information over before starting your campaigns.


Just a "word to the wise" is to really think about your campaigns before you jump right in. Don't take the first idea that comes to mind but
really investigate what it is you want to do regarding your approach and your vision. It needs to be a vision that all of the members of your creative team buy into or else it becomes only one persons point of view.  Please make sure all the parts equal the whole in terms of overall consistency in the campaigns. Print/postcards/web/video....all with the same message that is crystal clear. Make sure these campaigns are fresh and innovative.

Next week will be a working studio week. If you need any assistance I'll be there for you. Otherwise, manage your time accordingly and get the most out of your time together as a group since the next week will be a Holiday week.

As far as the final presentations at Big Nerd Ranch, let's plan to see where everyone is with their campaigns when we return from Thanksgiving break on Monday December 1st (unless you want to go ahead and make Monday December 8th your formal presentations.)  I do need to let Brandy and her folks know a date sooner than later so they can prepare for your visit. I also plan to ask Sharon Gavin as well.

Make this your best project yet since we have so many professionals interested in what you are doing.
The focus is on you at this moment.
Check your emails for info.

What if ? (The Atlanta Streetcar Campaign)

Thinking out loud I'm wondering if you could perhaps choose a POV from something other than "Introducing the Atlanta Streetcar" to Atlanta.
What if your POV was more:
1. Student/University centric
2. Tourist centric-connecting attractions downtown
3. Sports Events/Theatrical/Events
4. Elderly centric
5. Downtown living 
6. Historical perspective
7. Green centric (cultural, social, political)

Otherwise you can do a campaign that simply introduces the visibility of this new
addition to our international city.

Think it through. What can you use now in your campaign and what can you create with the information that Sharon will provide to you during class today.

 

CHANGE OF PLANS TODAY: Atlanta Streetcar meeting Today at 3pm

 7:30am
I got word a few minutes ago that Sharon Gavin, Media Consultant for the Atlanta Streetcar, cannot meet with us at the Edgewood/Fort Street Facility as planned since they are doing some testing today at that facility.  She will either come by our class and/or reschedule the facility meeting for Monday. 

I'll know more in a little while. Regardless, it's an opportunity for your creative teams to work together on concepts. I have invited Sharon to come by the class to meet you and talk about the streetcar in person.  Stay tuned.

All Images courtesy of Atlanta Streetcar Facebook

Post PSA Critique and Post Midterm Guesstimate Grades and The Atlanta Streetcar

If your creative group wants to discuss the PSA projects further we can do that on Monday.
There were some highlights during the critique as well as some suggested improvements.
The biggest areas that were problematic were how the video portion didn't connect to the print portion.  Also, some of the conversation about how you introduced the PSA that seemed a little too lengthy. Short and to the point is the best way to introduce your campaign.

Don't worry to much about all the moving parts that Brandy gave out for The Atlanta Streetcar project. We'll go through the deliverables and make some changes.  There are 4 weeks left of classes and if we need to use exam week we can do that as well.

I'll see if the Streetcar folks will let us come up to visit this next week for a conversation.

Also, as promised, albeit late, your post midterm guesstimates are coming.
They will not include the PSA or the Streetcar portion of your grade.

I'll need individual group PDF's of your presentation to send to Brandy and Kirk because they wanted to give further comments possibly to you.

The Atlanta Streetcar Assignment

Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is Atlanta Streetcar Awareness Campaign

With the inaugural ride of the Atlanta Streetcar around the corner, raising awareness is of utmost importance in order to fill seats and remind passersby to look out for the large moving vehicles. The cars will provide easy, comfortable, and reliable transportation around a 2-mile loop in Downtown Atlanta, offering access to major tourist destinations, universities, businesses, and neighborhoods. The passengers will be made up of residents, students, tourists, and commuters.

Your challenge is to create an integrated campaign that speaks to the potential Atlanta Streetcar rider. Questions to consider answering with your campaign: What is their motivation for riding? Why is it better than their current mode of transportation? One of the goals of the streetcar is to erase neighborhood lines created by interstates and highways. Why does this matter and how is it achieved?

Target Audience

·       Downtown visitors (tourists, conference attendees)

·       Pedestrian traffic (cyclists, residents)

·       Commuters (students, professionals)

Deliverables:

·       Logo and tagline

·       Contextual outdoor campaign

·       :30 and :15 Television spots

·       Print elements (i.e. tickets, postcards, print ads)

·       Social Media Awareness Campaign

·       Timetable responsive website

References:

http://streetcar.atlantaga.gov/

http://www.atlantadowntown.com/initiatives/atlanta-streetcar

http://atlantadowntown.com/initiatives/atlanta-streetcar/safety

https://www.facebook.com/AtlantaStreetcar

http://atlanta.curbed.com/tags/atlanta-streetcar

  
 NEW CAMPAIGN TEAMS:

1. Arnel & AnnaKate

2. George, Nick, Mike

3. Michelle, Mariana, Andrew

4. Andy, Danteng, Mirely

5. Kody, Matt, VyVy

6. Andrea, Courtnie, Rebecca

7. Michael, Tyler, Ashley

PSA Advertising Campaign Presentations: Wednesday November 5th at 2:30 in 468

Congratulations Courtnie!

The 2015 AJMF Poster Design Winner!  Congrats!

A Little Post Halloween Humor

And the chosen design is..............

Adam Magyar: Photos of Time

Adam Magyar: Photos of time from PopTech on Vimeo.

Seinabo Sey "Younger" Video: Storytelling, Editing, Creative Aesthetics at Play

Seinabo Sey - Younger from Gustav Johansson on Vimeo.

AJMF Announcement Update

Word from Russell at AJMF that confirms the posters are still circulating around the members of the AJMF board and that he'll announce the choice for the 2015 AJMF next week. Stay tuned.

West Hollywood Crosswalk PSA " Wink then Walk"

West Hollywood Gay & Lesbian Organization created a PSA campaign for Texting that is unlike any other I've seen.  Certainly "over the top" but also creative and memorable. The video is certainly everything that West Hollywood encompasses. All in fun but also with a very topical message of watch out while your texting.

 

City to Launch Crosswalk Safety Campaign Urging Walkers/Motorists to Pay Attention

Post Date:October 24, 2014 3:05 PM

The City of West Hollywood is launching a comprehensive crosswalk safety campaign aimed at encouraging drivers and pedestrians to pay more attention to crosswalks and to devote less time to digital distractions, such as text messages, emails, and social media. The campaign will include a catchy music video, Alice in WeHoLand, as a Public Service Announcement (PSA), which will be released on YouTube and on the City’s website on Tuesday, October 28, 2014. The campaign also includes a series of outdoor, print, and online advertising.
“It’s important that everyone remember the ‘stop, look, and listen’ rule when enjoying our city,” said West Hollywood Mayor John D’Amico. “WeHo is a Wonderland, a busy place with lots to see and do, but save a second for safety, it could save your life. Give a wink or a wave and cross safely. You might just get a date out of it or meet the White Rabbit over the rainbow.”

To kick-off the City’s crosswalk safety campaign, a launch event will take place on Tuesday, October 28, 2014, at 6 p.m. at The Abbey Food & Bar, located at 692 North Robertson Boulevard. The event will be free and open to the public. Members of the West Hollywood City Council will be in attendance and there will be a screening of the Alice in WeHoLand video. 
A teaser of the video is posted on YouTube. 

“Over the last year we have been taking a number of steps to improve pedestrian safety in West Hollywood,” said Mayor Pro Tem John Heilman. “One of the components of that effort is our new education campaign. We hope the exciting video and educational advertising will increase awareness for pedestrians and drivers alike.”

The crosswalk safety video, Alice in WeHoLand, was produced by the City’s Public Information Division and conceived by YouTube sensation Todrick Hall, a singer, actor, director, choreographer, and dancer who rose to the semi-finals of American Idol in its ninth season. He received international acclaim for his creative role in the CLIO Award-winning safety video for Virgin America airlines and he has just signed a deal with MTV for a new unscripted series. His YouTube channel features his music-inspired projects and has a loyal following of devoted fans with more than 1.1-million subscribers.
Alice in WeHoLand is a humorous West Hollywood-themed parody of Taylor Swift’s hit song Shake It Off, which broke Billboard records by entering the Hot 100 chart at No. 1. The dance-filled video offers viewers a colorful twist on Alice’s Adventures in Wonderland set to new crosswalk safety lyrics, written by Hall, about curbing smartphone use and walking and driving safely. The video features a vibrant cast of characters with drag queens, gym-bunnies, models, go-go boys, and fierce dancers who perform a pulsating choreographed routine in West Hollywood’s iconic Rainbow Crosswalks, as well as other recognizable locations in the City.
“This particular campaign shows the power that new social media has in educating a group that is hard to reach through traditional means,” said Councilmember John J. Duran. “Pedestrian safety education is important enough for us to think of innovative ways like this to reach out to our younger residents and visitors.”


Dozens of dancers, models, and actors appear as characters in Alice in WeHoLand, including: renowned drag queen Willam Belli as Alice; Todrick Hall as White Rabbit; Andrew Christian models Jon Varak as Mad Hatter, Pablo Hernandez as Tweedle Dee, and Murray Swanby as Tweedle Dum; Glee’s Alex Newell as March Hare; YouTube personality Davey Wavey as himself; actor/model Steven Dehler as himself; model/fitness trainer Ronnie McNaughton as himself; and reigning “Queen of YouTube” GloZell as herself. Alice in WeHoLand will debut on Tuesday, October 28, 2014, at 12 p.m PDT on Todrick Hall’s YouTube channel: www.youtube.com/todrickhall. A link will be posted on the City’s website, www.weho.org.
In addition to the Alice in WeHoLand safety video, the City launched a comprehensive public safety media campaign in early October. This includes transit-shelter ads located throughout the City of West Hollywood and large electronic and traditional billboards on Santa Monica Boulevard, the Sunset Strip, and key gateway locations for West Hollywood. The campaign features two distinct ads:

1. Wink, Then Walk features a handsome shirtless man who is walking and approaching a crosswalk — “Make eye contact with drivers before you cross the street” urges the ad, “what happens next is up to you.”
2. Look, Don’t Like displays a distracted driver who is thumbing through a social media app while holding a smart phone — “Watch the street, not the screen,” suggests the billboard, “you might like what you see in the crosswalk.”
3. There are also Wink/Look ads on social media and web-based placements in a variety of online publications as well as on mobile apps such as Grindr. The billboards and ads were produced by the City’s Public Information Division, which contracted with Jim Pietras Creative and Melinda Risolo of DMR Creative Services for the development of the ads. Additional plans are in progress for a bicyclist safety ad, as well.
   The crosswalk safety campaign reflects the education component of a coordinated three-part pedestrian safety plan for “Engineering, Education, and Enforcement,” which is currently being implemented by the City.
   For more information about pedestrian safety, including safety tips, visit www.weho.org/pedestriansafety.
   For additional information about the crosswalk safety campaign, please contact Lisa Marie Belsanti at (323) 848-6378. For people who are deaf or hard of hearing, please call TTY (323) 848-6496.  

The Week Ahead: PSA Final preparation

Monday October 27th: 
-Creative teams will continue to meet and work on the PSA campaigns that are due on Wednesday Nov. 5th. 

Wednesday October 29th: 
-I will need to see PSA videos in-progress along with in-progress collateral print concepts. -It's just a short individual group check-in. 

Monday November 3rd: 
-Rehearsals and preparation for presentations on Wednesday. 
-Write a script or outline to use or be familiar with during the presentations.

Wednesday November 5th: 
-Presentations by each creative team will be no longer than 10 minutes.

-Presentations will take place in 468 to invited advertising professional guest. 

-Teams must insure that all videos are loaded on dayspace or published for viewing You can use Vimeo/YouTube to play the videos if you choose.
- Make sure the audio is at a level that is what you desire.
-You can decide if you want to view the work on the big screen or the teacher's station.
-Make sure you have rehearsed your presentations beforehand.
-Every member of the team should have a part in the presentation.
 
-Each team will introduce themselves before they begin their presentations. 
-Teams should have copies of their creative briefs to give to the guest and instructor before beginning their presentations. 
-Carefully describe who the non-profit group is and their mission.
-Describe your intention for your campaign. A quick overview before the videos are shown.
(Don't tell us what we are going to see.  A pitch is a tease without giving the content away.)
-Your team can decide if you want to show the print campaigns before or after the video is shown.

-Leave time for comments.
- At the end of your presentations each team will be given a evaluation sheet that will
be filled out by each team member and is confidential.

Android: Be Together. Not the Same.

An entire advertising campaign built around the concept of "And."
An Android can be there to capture all the greatest moments in your life: a first date, a family reunion, a proposal or just another day in the life. See what an Android can do for you! Inclusion takes many forms, be it inviting the new kid to sit with you, or including a pair of wings on a bike. Android is opening up, like so many before, in search of something new, better.

Happy Days! It's Brandy Porter and Kirk Sieder for your PSA Critique! What a Coup(le)!

It just doesn't get any better than this....I've invited Brandy Porter, Director of Design at Big Nerd Ranch and Kirk Sieder, Creative Director for JWT Advertising to be the guest critics at your PSA campaign critiques.  

They can only attend on Wednesday November 5th which means moving the originally scheduled critique from Monday to Wednesday. All worth it of course!

They are both successful graduates of our design program and both are our top alumni who have continuously supported our program, faculty and designers. I treasure these two wonderfully talented and humorous colleagues more than you'll ever know. I'm sure you will enjoy hearing their comments about your campaigns. Be prepared. Practice your presentations beforehand to insure the information is clear, concise and creative.

   

Brandy Porter
Director of Design & Instructor
Big Nerd Ranch
www.bignerdranch.com

Brandy has had an interest in advertising and marketing from a young age. As a child, she would sit through an entire commercial break and judge the ads, and then wander away during the actual show. She started working in ad agencies at age 18, and then really took her skills to the streets after graduating Magna Cum Laude from Georgia State University with a BFA in Graphic Design. Since then she’s spent time at ad agencies, design firms and corporations, all while honing her traditional and interactive design skills.

But she’s not all about work. She’s also into all kinds of stitching, like embroidery and quilting, though she tends to add a counter cultural nerdy spin to much of what she creates. Also, for some reason she knows the lyrics to most Top 40 songs from the past 50 years. And she’s not as harmless as she looks - clay pigeons everywhere are scared stiff of her crack shot with a 12-gauge.

 

Kirk Sieder:
Creative Director
JWT Advertising
Atlanta 
www.jwt.com/atlanta 

Creative Director at JWT/RetailFirst who handles all the advertising for Ford in the southeast. 

JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years.

Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.

For more information, please visit www.jwt.com.
Blog: www.jwt.com/blog/
Follow us: @JWT_Worldwide
Like us: https://www.facebook.com/JWTWorldwide
AdAge Lookbook: http://lookbook.adage.com/Agencies/JWT

PromaxBDA Essentials Workshop at SCAD: You're Invited!

I've been a member of the PromaxBDA for 30 years and it's an amazing organization. Last year the senior designers entered their Student Competiion (coming again this spring for you)and the top 4 winners were from that class. Elizabeth Chandler won the darn thing and she attended the annual conference in New York City. She won a cash award that allowed her to fly up to NYC to be a part of the conference and the portfolio review.   An amazing opportunity.

 

If you can attend this event (or any part of it because you don't have to stay all day) then please go. It's at SCAD's new facility on 14th street (used to be the14th street playhouse.)

 

 Great place to network and hear what's going on in Broadcast design and marketing!

 

Sign up at Survey Monkey below. 

 

 

PromaxBDA is very excited about our event, The Essentials: Atlanta and hope your students can attend.  Attached is the latest information one-sheet and below is the schedule.  Any students that attends The Essentials: Atlanta will receive a one year PromaxBDA student membership for free.

 

Students can register at https://www.surveymonkey.com/s/ATL_student_reg.

 

Please let me know if you’d like me to jump on a call with your students.  I am happy to.

 

 

Time	Session	Confirmed Speakers
9:00am - 9:45am	Registration & Continental Breakfast
9:45am - 10:15am	Welcome + Introductions
10:15am - 11:15am	The Art & Commerce of Storytelling: From Promo to Digital Narratives	Kevin Wagner, On Air Creative
11:15am - 11:30am	Networking Break
11:30am - 12:30pm	Long Story Short: A New Storytelling Landscape for Writers	Bill Keith, VP Creative Services, UP! Dawn Rodney, SVP Brand Marketing, National Geographic Society
12:30pm - 1:45pm	Networking Lunch / PromaxBDA Awards Showcase screening
1:45pm - 3:00pm	Digital First: Leveraging Digital to Engage Local Audiences & Drive Tune-In	Meredith Conte, VP, Marketing, Gannett Gregg Tate, Senior Director of Media Operations, MIXPO
3:00pm-3:15pm	Networking Break
3:15pm-4:15pm	Brand Strategy: Tactics for Building the Local Station Brand Experience	Rick Lewchuk, SVP , Creative Services, CNN Worldwide Dawn Rodney, SVP, Brand Marketing, National Geographic Society
4:15pm-4:30pm	Networking Break
4:30pm-5:30pm	STUDENT SESSION: TV Career Insights Panel	Stephen Clark, Manager, Advertising & Promotions, The Weather Channel Rick Dascher, Executive Director, The Sponsor Shop/Turner Entertainment Networks Steve Riley, Creative Services Director, WSB-TV TBD - Kathryn Allen, Sr. Director, Broadcast Design, TBS/TNT/TCM