The following text is taken directly from Jonathan Hart's creative brief for this assignment:
"These ads are intended to sell myself to the company I interned with over the summer: Toolbox No. 9. Please check out some of the amazing work that they do at toolbox9.com. The concept with these promotional pieces was a lighthearted look at my "other skills" as a designer.
Early on, I was given kitchen duty for a week (no, they do not give menial tasks to interns just to be cruel. Kitchen duty rotates through the staff.) I must say that I thoroughly impressed them with my kitchen cleaning ability, so much so, that there was an ongoing joke that no one else would be able to measure up to it. Fortunately, they were happy with my design work as well. Hence, the bottle of cleaner that, "Powers through even the toughest web comps, banner ads, flash animations, splash graphics, and more!"
The Boston Terrier above is Thermos, the company security dog, who protects us from the UPS guy. Thermos loves to play fetch with her blue bone, and it so happens that I am also an excellent dog toy thrower. The background type is Thermos' stream of conscience in which she desperately misses me not being around to play fetch."
courtesy Jonathan Hart
Above: Courtesy Toni Rogers
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| Above: Courtesy Sean Stanley |
Above: Courtesy Sara Kim
Everything is Advertising. Everything.
AD 101- You are a Product. You are the AD.
Summer is over and now the hard work begins as you enter your senior year. The final two semesters to create, produce and deliver work that is worthy of your future employment and success.
Marketing and Advertising 101.
Your senior year suddenly just got very interesting.
Take your vitamins.
Get your rest and start.
The Assignment:
Each of you should have completed your spring/summer internships or you are still in the midst of completing them. If you have not started one yet then your assignment will be a little different but not much.
While all is still fresh in your mind (good or bad) you will need to put that experience to work for yourself by designing an Advertisement with yourself as the focus (client) and the message to be something close to "Hire Me" when I graduate. It’s never too early to start your job search. After all, you are seniors with less than a year to go before the professional work force calls you. This is serious business.
Each of you will create TWO different types of Advertisements about yourself.
Both 12 x 18 Advertisements will serve as a marketing vehicle that might enlist your work habits, your strengths, your creativity, your humor, your twist of fate so that you might potentially be hired by the client you just interned for this summer. (This still could be taking place.)
*In lieu of doing two print ADS you have the option to create a video commercial about yourself instead. . Think on your feet.
You are literally creating TWO full page advertisements, including original copy writing and anything else you may wish that belongs only to you, to encourage your internship client to actually hire you when you graduate. Be clever. Be Smart. Lay it all out in an intelligent way so that your Ad about You want to create a buzz about why they should ask you to return after you graduate. What singles you out from the others who have interned there before you? How would you depict your strengths and have the client remember you? Remember the Who, What, When, Where and Why Should I care rule of thumb...of course you don't have to answer all of those. It's a tease design of sort that is a marketing tool for yourself.
The reality is that it’s only 5 months until you start designing your own identity and websites anyway so think of this as the precursor to all that is to come.
You can use any original resource materials that you may have: including any of the individual or collaborative work that you created during your internship. You might create an AD around the job title you want or the experience you had during your internship or the number of seconds, hours and days you were at the internship. It may be in the form of a “Wanted” poster or one that comes with multiple parts including something you tear off and send in to the client as a reminder to hire you. Think outside and along the edges of the box.
How do you promote and define your work experience during your internship? How can you make it a visual vehicle for future employment? How can you visualize this on the page? Will it be photos of your work, of you, your workplace, the new relationships you formed because of that internship or will it be more obtuse and deconstructed to inform and interest others to hire you. It is time to redefine yourself and put focus on your new self.
There are no limitations regarding how you construct this and the process you choose
Think of it as Project Runway goes all Advertising crazy.
DUE: Wednesday August 27th
You will have until the next class period to create TWO original marketing/advertising campaigns for yourself.
Everyone must post your AD on your blog, time-coded appropriately before the beginning of Thursday, August 29th at 11am. You will get a grade for this project and subsequently the Ads you do will be the lead-in to the Internship discussion we will have after viewing your designs.
Get Busy. Anything goes here within the parameters of the assignment.
Unless you have a video, these TWO printed Ads/Promos must be mounted on 12x18 board and also stored on your blog. No exceptions.
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