Tentative Calendar for Semester

The Ad Studio

Advertising                                                                                             Fall Semester 2014

Tentative Semester Calendar: May change at the discretion of the Instructor- Designers will be notified of changes. 

Deadlines with Clients have not been confirmed and may move back or up. Everyone will be notified ahead of time for changes.

AUGUST       
Monday 26              Welcome! What’s ahead/Syllabi/Blogs/Clients /Boot Camp Projects 

                                You are the Ad Discussed  due on Wednesday

Wednesday 28       Critique  #1: You are the AD  -Discussion                                                 

                               Give Assignment #2: Season Premiere Teaser Poster Designs

SEPTEMBER               
Monday 01               Labor Day – No Class

Wednesday 03        Assignment #3: AJMF 2015 Season.  Presentation In-Class with    
                                Russell Gottschalk  and Critique #2: Film Premiere Designs

Monday 08             Work in Class AJMF
Wednesday 10       Concepts for Designs AJMF

Monday 15            Work in Class AJMF
Wednesday 17       Work in Class AJMF

Monday 21             AJMF
Wednesday 23       AJMF

Monday 29             MODA Visit at 3pm  Be There.
Wednesday 30       AJMF

OCTOBER
Monday 06            AJMF     
Wednesday 08      AJMF

Monday 13             PSA       MIDTERM
Wednesday 15       PSA

Monday 20            PSA
Wednesday 22      PSA
   
Monday 27            PSA                   
Wednesday 29      PSA

NOVEMBER
Monday 03             PSA CRITIQUE   
Wednesday 05      

Monday 10              TBA
Wednesday 12        TBA

Monday 17              TBA
Wednesday 19        TBA

Monday 24-28        THANKSGIVING  BREAK                           
DECEMBER
Monday 01               TBA

Wednesday 03         FINAL CRITIQUE :  Printed/Boarded/ Blogged
                              All Blog Assignments completed/Turn in all Assignments on DVD/CD/Thumb Drive/Pdf



Assignments and Grading
There will be two grades that are averaged together for each assignment.
One grade is your concept for the assignment. The other grade is for the production/completed design.Those two will be averaged together to give you the final grade percentage for each assignment.  See below.

Project 1:
Internships Promotional Poster Designs
5% for each Promo-2 Designs=  10% 
Concept/Finished Designs

Project 2:
Television/Event Series Poster Designs
5% for each Promo-2 Designs=  10%
Concept/Finished Designs

Project 3:
The Atlanta Jewish Music Festival 
10% for each AJMF poster concept-2 Designs= 20%
Concept/Finished Designs

Project 4:
The PSA Promotional Campaign
Video, Print Collateral 20%
Concept/Finished Designs

Project 5:
The Atlanta Streetcar Campaign
20%
Concept/Finished Designs

Blogs
10%

Class Participation/Critiques/Tardiness/Absences
10% 

Total: 100% for Semester

Grading Rubric

A+	4.30		10
A	4.00		9
A-	3.70		8
B+	3.30		7
B	3.00		6
B-	2.70		5

C+ 2.30      4
C   2.00      3
C-  1.70      2  * There is no longer a C-
D   1.00      1
F   0.00